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Who Is Daniel Cherry III? 5 Facts To Know About Adidas SVP


Leaving DC Comics, Daniel Cherry joined the Adidas as SVP
Leaving DC Comics, Daniel Cherry joined the Adidas as SVP( Source : adweek )

At Adidas, Daniel Cherry III presently serves as the company's global Sr. Vice President and General Manager for the Originals, Basketball & Partnerships division. He was previously the SVP and General Manager of the WarnerMedia-owned DC Comics.

Cherry served as CMO for the third time at Activision Blizzard Esports. He ran all of the company's competitive gaming businesses internationally. Let's read more about his work-life and why Kanye West is trending.

Who Is Daniel Cherry III?

From January 2022, Daniel Cherry III serves as the company's global Sr. Vice President and General Manager for the Originals, Basketball, and Partnerships division. He was known for working as SVP, General Manager at DC Comics, from September 2020 to January 2022.

According to his LinkedIn, Daniel joined the Board of Mentors in Monday Night Mentorship after leaving the DC. For marketers of color, Monday Night Mentorship works as a membership network and career accelerator.

Furthermore, it is a group of seasoned professionals enthusiastic about guiding and mentoring mid-level marketers and aspiring executives as they make their way through their professional lives. The institute's goal is to hasten the success and influence marketers of color.

Daniel Cherry III serves as Sr. Vice President and General Manager for Adidas
Daniel Cherry III serves as Sr. Vice President and General Manager for Adidas ( Source : boundingintocomics )

Daniel has considerable experience in brand development, P&L management, digital content & creative storytelling, sports & entertainment marketing, and consumer research. 

At Crispin Porter + Bogusky, Daniel began his career in advertising. While there, he established the AND 1 company and the ground-breaking "AND 1 Mixtape Series"- a street basketball tour and multimedia platform- with great success. AND 1 was named "Guerilla Marketer of the Year" by Adweek in 2000.

Daniel was also a key contributor to creating the anti-tobacco "truth.com" brand, which has evolved into the most effective teen anti-smoking campaign in history.

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Daniel Cherry's Net Worth

The net worth of Daniel Cherry has not been mentioned. However, a typical Adidas SVP, People & Culture annually, makes $192,358.

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Wikipedia Of The Adidas SVP

While there is no Wikipedia of Daniel Cherry III, several websites cover his work and achievements. As aforementioned, Cherry left DC Comics to work with Adidas, but he has previously served in various fields.

Daniel worked at the Prudential Center and is the three-time Stanley Cup champion New Jersey Devils' Chief Marketing and Innovation Officer. Likewise, he formerly held the position of Senior Vice President of Marketing and Vice President of Consumer Planning & Research at DIAGEO N.A.

Daniel previously had the privilege of re-launching and leading marketing efforts for the storied soccer team The New York Cosmos, which was made famous by Pele, a global soccer icon.

Daniel worked on well-known brands like Converse, Umbro, Cole Haan, Budweiser, and Motorola
Daniel worked on well-known brands like Converse, Umbro, Cole Haan, Budweiser, and Motorola ( Source : startupgrind )

Daniel worked on well-known brands like Converse, Umbro, Cole Haan, Budweiser, and Motorola while managing partner and director of brand strategy at Anomaly. He had the privilege of leading strategy for Nike, the Jordan Brand, and ESPN while employed by Wieden+Kennedy.

Before joining W+K, Daniel was a co-owner of Frank151 Magazine and Malbon Brothers Farms (mBF), a branch of the Frank151 Media Group that specializes in advertising and brand consultancy. He oversaw the experiential, influencer, and branded content marketing campaigns for companies like Red Bull, Toyota Scion, Nike, Glaceau Vitaminwater, PF Flyers, and Ride Snowboards.

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More On Daniel Cherry: Wife And Family Facts

Daniel Cherry is married and has two kids; however, his wife's name has not been mentioned. He is a graduate of the University of Pennsylvania.

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What Is The Drama Ongoing With Kanye West On This Matter

Previously, it was informed that there were two ways Daniel Cherry III would leave DC Comic after 16 months on the job. And the chosen way was him working for and with Kanye West, with whom he had previously collaborated on the Nike advertisement campaign that featured the Grammy-nominated song "Classic," performed by Nas, Rakim, KRS-One, and Kanye West.

Collaborating with Adidas made Kanye West more than famous; however, he faced several allegations
Collaborating with Adidas made Kanye West more than famous; however, he faced several allegations ( Source : inc )

Some claim that Kanye West personally headhunted him, while others claim he simply left the previous job and joined Adidas. Talking about West, he has several accusations he faced recently regarding Adidas.
 
Kanye first stated that the business attempted to intimidate GAP over the shoes Ye created with Demna Gvasalia. Additionally, he made the point that while producing identical slides under the Adidas name, the GM lied and claimed that he had asked Adidas to produce more Yeezy slides.

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