Who Is Leonard Armato? What You Need To Know About Shaq’s Agent

Leonard Armato is the founder and CEO of Management Plus Enterprises. Let’s know about his wife and family below in this article.

He has been a leader in developing, positioning, and building “high growth” brands converging in sports, media, marketing, and technology.

Armato previously served as the CMO of Skechers, President of Skechers Performance Division, Founder/CEO of the AVP Pro Beach VB Tour, and a board member of the Harlem Globetrotters.

Wikipedia: Who Is Leonard Armato?

Leonard Armato doesn’t have an official Wikipedia page to his name.

He is a graduate of the University of San Diego School of Law, where he was awarded the “Distinguished Alumni” Award and delivered the graduating speech.

Armato presently resides in Manhattan Beach, California, with his family. He is a strategic counsel to high-profile CEOs and an NFT Thought Leader, providing Metaverse strategy advice to athletes, celebrities, and businesses.

By masterminding the development and launch of Shaquille O’Neal’s brand, Armato transformed the way celebrities were marketed, evolving the superstar from athlete to institution and “tech influencer” by activating a coalition of powerful marketing partners who supported Shaq’s newly developed brand positioning.

Who Is Leonard Armato Wife?

Leonard Armato’s wife’s name is Holly McPeak. Holly McPeak is a retired American indoor and beach volleyball player.

She was born on May 15, 1969, in Manhattan Beach, California. McPeak has three Olympic medals in beach volleyball.

McPeak won 72 beach volleyball titles in her professional career and earned $1.4 million in prize money. For female professional beach volleyball players, she is rated third in titles won and second in lifetime earnings.

With partner Elaine Youngs, she earned a bronze medal in the 2004 Summer Olympics. Despite being diminutive for a beach volleyball player at 5 feet 7 inches, McPeak was one of the most difficult players to beat on the circuit.

About Leonard Armato Family

Leonard Armato hasn’t discussed any details related to his family beside her wife.

He is very secretive when it comes to his personal life information. He has also managed to keep his parental details behind the curtains.

Armato was also the originator of the AVP Pro Beach Volleyball Tour, which he developed as the first-ever “lifestyle” sport, as well as the FIVB World Championships of Beach Volleyball and The World Series of Beach Volleyball.

He was the first to bring men and women together in beach volleyball, paying equal prize money and requiring equal TV time for both men and women. He was also a leading factor behind beach volleyball being an NCAA Championship sport for women.

Leonard Armato Salary And Net Worth: How Rich Is He?

Leonard Armato’s actual salary and net worth are still under review. His net worth might be over $4 Millions. 

Armato also constructed the marketing infrastructure for Golden Boy Promotions, one of the world’s greatest boxing promotion firms, and designed the “Golden Boy” brand for Oscar De La Hoya.

He managed Skechers’ creative agencies as CMO and arranged two celebrity Super Bowl advertisements with Kim Kardashian and others, and he was key in the company’s performance division’s inception as President of Skechers Fitness.

He founded the NBA Technology Summit with now-NBA Commissioner Adam Silver, seeing the technological transformation early on. The NBA All-Star Weekend Tech Summit is still a must-attend event.

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