Undercover Boss Gina Rivera Phenix Net Worth 2022: How Rich Is She?

Gina Rivera is an iconic personality in the beauty industry and has a net worth of around 1.5 million dollars. She rose to fame to success when the business she started, Phenix Salon Suites, became the industry’s fastest-growing provider of salon suites.

Her family has been in the salon business since 1929, and she is a professional hair stylist with a significant net worth. Rivera founded the upscale “by Gina” and “Colours by Gina” professional color lines.

She never let a client leave without making them feel fantastic, which won over her clients. The workers adored her since she was straightforward about imparting her knowledge and providing assistance when required.

Gina discovered that not all salons are made equal and that most booth renters receive very little help to ensure their success based on what she learned working behind the chair.

She developed a strong enthusiasm for the business and became a fierce supporter of Lifestyle Professionals who wished to have their salons but may not have had the necessary funds.

Quick Facts About Gina Rivera

Full Name Gina Rivera
Date Of Birth May 20, 1966
Father Larry Peneschi
Husband Jason Rivera
Instagram @beautyexpertgina
Net Worth 1.5 Million Dollars

Phenix Salons: Gina Rivera Net Worth 2022

Gina Rivera’s net worth is around 1.5 million dollars as a businesswoman. Her primary source of income is her career as a professional hairstylist. 

When Rivera launched Phenix Salons, the company multiplied in the US, achieving 300 locations nationwide and placing #25 on The Entrepreneur’s TOP 500 List in 2017.

Gina Rivera skyrocketed to success when she founded the salon company named Phenix Salons.
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The cost to create a Phenix Salon Suites franchise location ranges from $300,000 to $980,000. The procedure is quick and includes recently added construction help at corporate headquarters.

Rivera starred in UNDERCOVER BOSS, which won a CBS Emmy Award. She was put in the spotlight and gained a sizable fan base both inside and outside the beauty industry on a domestic and international level after receiving one of the highest Nielsen ratings for an episode.

She has also had over 300 columns published, making him an experienced columnist. She has been in several well-known magazines, including Fashion & Style, Modern Salon, the Huffington Post, Oprah, Today, and many others. 

The hairstylist has appeared on the television program EXTRA numerous times and has also been the focus of multiple photo shoots and commercials for the Home Shopping Network (HSN).

Gina Rivera’s Husband Jason Rivera Is Her Business Partner

Gina Rivera is married to her husband, Jason Rivera, and the couple has two children. Jason is her business partner and company CEO.

Gina Rivera appointed her husband Jason Rivera as CEO in 2012.
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Gina and Jason Rivera, the CEO, gave their company the name Phenix in celebration of their first child. When Gina entered early labor with her first child, Phenix, she was renting a booth in a regular salon.

She planned to establish her first suite idea in 2007 and, by 2009, had four businesses under her ownership. She appointed Jason as CEO in 2012, and he owned a marketing company and had experience working with companies like Smashburger.

It was “simply that next step” to bring in an investor. Phenix Salon Suites faces fierce competition, particularly from Sola Salon Studios, which is more than twice as large and added a new equity partner to buy out the founders last year.

Gina Followed In Her Parents Footstep

Gina began her career by sweeping hair off the floors of her parent’s salon. She then attended beauty school and transitioned to a booth renter shop, where she soon made a name for herself.

Gina Rivera's father Larry Peneschi, was a platform artist at the major hairstyle shows with a shelf full of trophies.
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Her father, Larry Peneschi, was a platform artist at the vital hairdo competitions, and he had a trophy shelf to show for it. “He competed with the best of them in the race. He was on par with, if not better than, the best.

Since her uncle’s grandma in 1929, there have been 27 hairdressers in her family. At age 8, Rivera threatened to cut her hair if her mother, who is also a hairdresser, made her attend school. This was how she got her start in the family business.

Gina decided to cut her bangs short because of school. She remembers moving to Arizona at 16, one of the states where one could apprentice without a license, after dropping out of high school in Colorado Springs.

She graduated from beauty school and high school simultaneously when she was 22. Until her boss called her for a meeting, she was delighted about her new career.

Her Mother Is Role Model

Gina’s mother was her role model as a person and businesswoman. She was a hairdresser, a business owner, and a fantastic person who greatly motivated Gina to perform at her highest level.

She has given free speaking appearances in beauty schools nationwide as part of her mentorship efforts. Gina tries to inspire young individuals who want to work in the profession by sharing her experience. Female leaders of all ages must attend educational events in their chosen fields.

She Maintains Strong Relationship

Gina Rivera considers her close relationships with God, her husband, her children, and her family her most significant accomplishment. It is a genuine honor to provide Salon Professionals the chance to own and run their own companies when, in some circumstances, they might not have otherwise had the chance.

Gina considers it her responsibility to keep the team at the front of the business by keeping up with the latest beauty trends and changes.
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She starts her day off with reading every morning, which helps her focus on the right things and puts her in the right frame of mind. She also claims that the beautiful and skilled Salon Professionals she encounters in the beauty field are a regular source of inspiration for her.

When questioned about her staff, Gina replies, “Our employees understand their intricate significance in others’ lives. They are aware that they are giving salon professionals a chance to fulfill the American dream of having their own company.

This also applies to our franchisee partners. It’s great to help people increase their wealth and see them achieve success.

Gina Focuses On International Expansion

Gina is currently concentrating on corporate store development, which entails creating and running corporate stores. Phenix Salon Suites keeps developing both new and existing franchise opportunities.

However, it now pays much more attention to different store owners. They are also developing plans for global expansion. They currently have several overseas markets where they want to make a difference.

They are increasing their focus on selling to significant multi-unit prospects in critical international markets. Their efforts are paying off, and they are establishing connections with vital multi-unit franchisees that will significantly influence the advancement of the objectives for worldwide expansion.

Some FAQs

Who is Gina Rivera married to?

Gina Rivera is married to her husband Jason Rivera. He is business partner and company CEO.

Who is Gina Rivera?

Gina Rivera is a professional hairstylish and she is a iconic personality in the world of beauty.

How old is Gina Rivera?

Gina Rivera is 56 years old. She was born in May 20, 1966 and she is a resident of San Diego, California.

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